There once was a gym owner who lived in a yacht. The economy crashed and a couch at Mom’s house is what he got.
There once was a yoga class Mary soared in then she got a job serving wine and the girl is now missing her pose lion.
There once was a trainer wearing the best Air Jordan’s now a friend’s house he is a boarding.
Today's economy has put a lot of stress on our physical, mental and emotional resources. Unfortunately, for many, life becomes drudgery, filled with problems and anxiety. But life is meant to be lived. It is a means to grow and learn the values that make up a prosperous society. But getting the right perspective and trying to make adjustments to the daily routine is next to impossible for many who have been laid off of work or in fear of getting the pink slip. Yet it is imperative that even when the going gets tough that we keep going since life and the economy has its ups and downs and even when we feel we can’t see the light of day we need to assume that it will get better and that we want to be ready for it. Ready and being at our best.
In the realm of fitness more responsibility is being placed on the members, trainers and the health club owners themselves. Folks (you and me) who enjoy or make ourselves go to the gym have a lot less to spend especially without a nudging thought of Suzie Ormans budget guidelines. The trainers are finding it increasingly difficult to build their one on one clientele when members say “hello and no thank you”...really thinking…”are you kidding me I have a free meal card at Brothers Pizza so I can eat lunch today”. Health Clubs…well they are in the most unfortunate position and will take the largest losses. To meet a positive growth and stability for membership they must heed to the call of the “I don’t have a dime” whine from folks. This leaves everyone in a situation of choice. Everyone can work as a team and either makes it work for one and all by creating a generating cycle where everyone feels like they win or fight the truth and go about the same old ways of business and not accommodate each other. The latter,this will have one consequence, sooner or later no one will be working out at the gym not even the janitor who gets a free pass.

The stressful environment of hiding out at discount groceries for the best deals hoping no one spots us, finding our desks packed on in a cardboard box at the door and skipping the night time coffee house so we can afford gas for the week is part of today’s living compromise (oh poor us) and it requires that we develop a strategy to meet and counter the damaging effects to our overall health. It is our health and overall well being that pushes us in the get-go of life. Like it or not you are how you feel and you can’t hide it!
Here is the point: LISTEN, no really Listen, this is important.
There is a shift, right? Hold on I have more. People still have needs to be met on all three sides. Agree? Well here are some suggestions:
The Health Club: So here is the good news. Put that weird 70’s shell from your Mom’s bathroom up to your ear and listen. OPPORTUNITY!
Yes we know the situation with the banks tight fisting the credit but dig deep. Tell Mom and the rest of the family to listen close, if they ever want their sofa back for seating…Now is the time to buy, expand and to make your mark. It is a buyers market and only the strong will get stronger and the infinite couch crowdies will get weaker creating a new career for you as Mom’s dog walker and pill splitter. Start thinking big like the banks do and franchise. This gives you cash, growth and your own place to live. Yes without the crocheted cover on the tissue box! Here are the companies with current deep pockets and I am sure at one time they also had to ask for grandma’s mattress fund ( so get moving who cares if the cookies are good):
-LA Fitness, Irvine,CA (linksdown wonder if they listened)
-Retrofitness, Colts Neck, NJ (showing off on CNN)
-Rush Fitness, Knoxville, TN (take a tour, its only 60 secs)
-Snap Fitness, Chanhassen ( has everyone beat w/ vacation giveaway)
-Titan FitnessHoldings (golden)
The Trainer: You have to be a chameleon. Its business and you have to change with change. It is that simple. What do we know? We know members are borrowing from the cookie jar to cover memberships and that they are well…stressed out behind those half lipped smiles. So what do you want to do? What should you do so you are not filling in those fading black stripes on your sneaks with that permanent marker? Make them HAPPY Silly! You have 5 gals on the line of treadmills looking at you at 7 am who maybe wish they had a little more guidance especially since bikini season is upon them and The Real Housewives of Fake Land are strutting their stuff and these gals are watching. They want it but are without the Gucci’s so give them what they want and by that rule of business you will become even more successful. Offer group classes, they save- you make more in an hour and not only are you able to make room for a new pair of sneakers in your friends closet but you make their husbands happy. It is a no brainer. This keeps the cash coming in trainers, if I needed to say that.
It must be remembered that both body and mind are interrelated and not separate from one another and in these times stress of regular old members is what is keeping them at bay. So let’s bring up Member Mary. Oh…Mary…let’s talk…taking care of physical health does little if anxiety from being barred at the local Pathmark supermarket for pulling the last two for one can of tuna in water out of a ninety year old woman’s hand. Get a grip on yourself. Stop whining about the 29.95 per month at the gym because Janie hollered at the counter until she got her membership reduced to twenty bucks a month on alternate days because that my dear is not going to get you the results of Bethany on The Real Housewives. In one ear you have your husband or significant other or just plain you in the mirror saying “summer is coming”… and in the other ear Suzie Orman paired up with Oprah hugging and saying “look at my earrings, do as we say” even when they feel no economic pressure themselves. But you trust the “light bulb” so let’s compromise. Ask the trainer about saving on a group lesson. You get to work out with friends and maybe a couple of not so much friends who you would like to show up.
The point is this: Yes you may still have to remember to pour the wine to the oldest gal first at your night job but at least you will look good while doing it. Also be sure to have your cousin Sally join Mr. “Yachts” gym in her town when it opens up…and the generation goes on.