As the health and fitness profession gets more competitive, individuals are going to be forced to utilize unique and effective marketing to stand out from the crowd. For an example of creative marketing, check out the innovative campaign of viral videos that the NFL has launched to promote their Fantasy Football League.
After watching some of these videos known as the Fantasy Files, you will understand why many people, including Fitspott, are curious whether they are real or fake. Either way they are extremely entertaining, especially if you are a sports fan.
The videos show some unbelieveable feats accomplished by some of the NFL's top athletes. The somewhat comical goal of the videos are to get viewers to pick these athletes for their fantasy football team...Obviously the real goal is to promote the NFL through the use of viral videos.
The production value of these videos are understandably a little low and this help to increase the believability factor.
If you are a health and fitness professional, what are you doing to generate a buzz about your business? As you watch these videos, perhaps you will come up with your own ideas for creating an interesting viral video which promotes YOU.
Here a just a few. You can find the rest by doing a search on YouTube.com, keyword: NFL Fantasy Files.
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The videos show some unbelieveable feats accomplished by some of the NFL's top athletes.
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